2010 Media Kit: Rate Card ~
www.potatocountry.com
Black and White Rates
Size 1-Time 4-Times 9-Times Full Page $1650 $1575 $1500 1/2 Page Island $1060 $975 $890 1/2 Page $1000 $910 $830 1/3 Page $735 $665 $600 1/4 Page $580 $525 $470 1/6 Page $400 $365 $325 1/12 Page $250 $210 $175 1 Column Inch $80 $75 $69
Color Rates
- CMYK Size 1-Time 4-Times 9-Times Full Page $2200 $2150 $2100 1/2 Page Island $1450 $1400 $1350 1/2 Page $1350 $1300 $1250 1/3 Page $1150 $1100 $1050 1/4 Page $950 $900 $850 1/6 Page $650 $600 $550 1/12 Page $325 $325 $300 1 Column Inch $140 $130 $120 PMS/spot color add $200.00 per color to earned rate.
Guaranteed Positions
Add 5% to ad size/frequency rate.
Covers
Available in 4-color only. Back cover: add $100 to earned page rate. Inside front or back cover: add $100 to earned page rate.
Inserts
(pre-printed) 8 1/2 x 11 inches ............................................ $1650* 11 x 17 inches, folded .................................... $2600* Reply card insert (3-1/2? lip required) .............. $750* *plus tip-in charge
Online Rates
Quarterly Annual Link $150 $500 Banner $250 $800
Credit Policy
Accounts are due in 30 days. Accounts over 30 days past due will be charged 1.5% per month on balance due.
Direct Mail
Potato Country magazine makes its mailing list available to advertisers. All materials should be sent to the address listed. Cost: $200/ thousand for one time list rental, labeling and delivery to post office. Inserting, stamping, sealing etc., are additional. All postage is regular first class and is payable in advance. The mailing list is available by state, zip code, growers, etc. Minimum charge: $200. Call for specifics.
Circulation
Potato Country circulation includes every major production area but focuses on the 11 western fall potato production states of Washington, Oregon, Idaho, Colorado, Nevada, California, New Mexico, Arizona, Montana, Utah and Wyoming.
Advertising Rates
www.potatocountry.com
Advertising Submissions
Electronic ad submission: Call 800-900-2452 x110 or e-mail: jkastner@columbiapublications.com. All advertising materials and space orders sent by regular mail, UPS, etc. should be addressed to: Potato Country Advertising Department Columbia Publishing and Design 8405 Ahtanum Road ? Yakima, WA 98903 (800) 900-2452 x106 ? fax (509) 248-4056
Advertising Sizes
Pages are three columns by 9-7/8 inches. Each column is 14 picas wide, with 1 pica between columns. Page trim size is 8-3/8 x 10-7/8 inches. Bleed size is 8-5/8 x 11-1/8 inches, with 1/8? bleed. Spread trim size is 16-3/4 x 10-7/8 inches. Bleed size for a spread is 11-1/8 x 17 inches. Ad Size Dimensions Dimensions (decimal) Full page 7-1/2 x 10 inches 7.375 x 9.875 inches Full page bleed (1/8?) 8-5/8 x 11-1/8 inches 8.625 x 11.125 inches 1/2 page island 4-7/8 x 7-3/8 inches 4.8611 x 7.5 inches 1/2 page 7-1/2 x 4-7/8 inches 7.375 x 4.9 inches 1/3 page vertical 2-5/16 x 9-7/8 inches 2.3472 x 9.875 inches 1/3 page 4-7/8 x 4-7/8 inches 4.8611 x 4.938 inches 1/4 page 3-9/16 x 4-7/8 inches 3.6042 x 4.86 inches 1/6 page vertical 2-5/16 x 4-7/8 inches 2.3472 x 4.938 inches 1/12 page 2-5/16 x 2-3/8 inches 2.3472 x 2.42 inches 1 inch 2-5/16 x 1 inch 2.3472 x 1 inch
Advertising Requirements
Ads are accepted only in the following quality and formats: Resolution: 300 dpi at production size for photos and ads Formats: PDF, EPS or TIFF preferred (all fonts embedded) Colors: All CMYK color format ? no RGB Created With: InDesign, Photoshop, Illustrator or Pagemaker, saved in PDF format. Production questions: Call Jeraleh at 800-900-2452 x110
Copy and Contract Instructions
Potato Country magazine accepts advertising from agencies with the understanding that their clients guarantee payment. Should an agency default for whatever reason, both the agency and/or client will be held responsible for payment. The publisher will not be bound by conditions appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such conditions conflict with any provision contained in its rate card or with Standard Rate and Data Service policies. Potato Country publishers reserve the right to reject all advertising deemed not in keeping with the magazine?s standards. The publisher reserves the right to place the word ?advertisement? with advertising copy resembling editorial material. Advertisers and their agencies assume liability for the content of placed advertising, including text, representations and illustrations. They are responsible for any claims arising against the publisher and agree to indemnify the publisher against any expense or loss suffered by reason of such claims. The publisher assumes no liability for errors in key numbers. No cancellations accepted after 30 days preceding date of issue. Rates, conditions and space units are subject to change without notice. No rate will be guaranteed for a period longer than one year. Advance orders will be billed at rates prevailing when the advertisement is published.
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